The PlanMagic Marketing plan program guides you through the comprehensive model marketing analysis and planning workbooks. Follow the worksheets and enter the required information. You'll end up with a professional report in no time. The marketing planning guide will prove to be an indispensable added value. With the touch of a button you can get additional information about every subject you will come across. Program features: product line generator and products per product line generator, easy-to-follow marketing plan guide, detailed analysis of internal & external factors, detailed analysis of product mix, markets, competitors and customers, clear market, HRD research information, 20 conclusions compiled & ready to be printed, pre-defined action list, fully automated charts and ratios, comprehensive goals and strategy settings, pre-defined spreadsheets with automated charts (MS Excel XP/2000/97), complete demographics and psychographics, target markets and product/market combinations definitions, marketing budget and budget comparison (1/5 years), information can be imported from and exported to other applications. A must for any marketeer.